“The circumstance you start in has no authority over where you end up.”

Entrepreneur · Operator · Builder

TraceGarretson

In the business of capitalizing on industries by redefining them.

Trace Garretson
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Everything on this page began as an observation.

Watch any industry long enough and you can see exactly who it serves, and who it quietly charges.

Most people observe and move on. An entrepreneur takes ownership of what he sees.

He does not compete with the businesses in an industry. He redefines the landscape itself.

The ones providing real value flourish there. Others chase the money. Here, it is fuel for the next change.

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The Work

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Four landscapes, currently being redrawn.

Profile

Based
Pompano Beach, Florida
Focus
Business formation, corporate infrastructure, acquisitions
Purpose
Prove it by doing it, then build the tools that let other people prove it too.
Work
Rebuild industries that have stopped serving the people paying for them.
Conduct
Every venture is measured by its impact on the people at the other end of it. If it cannot leave them better off, it does not get built.

The Invitation

None of this gets done alone.

Redefining one industry takes longer than one working life. Redefining several was never going to be a solo project, and the point was never one man's companies. The point is what changes for the people on the other end of them.

So if you look at how things are done and cannot stop seeing how they should be, and you would rather build the better version than defend the current one, then this page is also an open door. The teams behind this work are built from exactly those people. There is room for more.

Introduce yourself  →

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