“The circumstance you start in has no authority over where you end up.”
TraceGarretson
In the business of redefining industries, not capitalizing on them.
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“The circumstance you start in has no authority over where you end up.”
In the business of redefining industries, not capitalizing on them.
Everything on this page began as an observation.
Watch any industry long enough and you can see exactly who it serves, and who it quietly charges.
Most people observe and move on. An entrepreneur takes ownership of what he sees.
He does not compete with the businesses in an industry. He redefines the landscape itself.
The ones providing real value flourish there. Others chase the money. Here, it is fuel for the next change.
The Work
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Four landscapes, currently being redrawn.
Enterprise operations software, built to serve a Fortune 500 and a first-time business owner from the same system.
Business formation, registered agent services, filings, document capture and automation, payroll, HR, finance and accounting, consolidated into one system rather than seven vendors and a filing cabinet.
The scale a company operates at should decide what it pays, not whether it gets access at all.
Website and marketing operations are handled for operators above thirty thousand dollars in monthly ad spend.
No public availability
Taxes and personal finance, made simple enough that anybody can see where their money is going and keep as much of it as possible in their pocket.
The tax code runs tens of thousands of pages, and what you keep of every dollar is quietly decided inside it. See What You Keep turns taxes and personal finance into plain language: where the money is going, what the options are, and what each one leaves in your pocket.
Cost savings and title recovery for clients in difficult vehicle registration situations. Over a thousand vehicle owners assisted in the first eleven months.
Vehicles were the vehicle. The registration work is the door people walk through; the business underneath it is entity formation and registered agent services, and revenue that flows back into Montana.
Along the way: titles recovered on vehicles nobody else would touch, transportation made reachable for people it had priced out, machines never intended for public roads made legal to drive on them, and registration processes streamlined for the dealerships moving them.
Consolidation across dealerships, automotive service providers, and software. Outdated models, brought together and rebuilt.
Identifying businesses running on models that stopped working, and combining them into something worth more than the parts. Automotive services on one side, marketing and software tooling on the other.
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The Invitation
Redefining one industry takes longer than one working life. Redefining several was never going to be a solo project, and the point was never one man's companies. The point is what changes for the people on the other end of them.
So if you look at how things are done and cannot stop seeing how they should be, and you would rather build the better version than defend the current one, then this page is also an open door. The teams behind this work are built from exactly those people. There is room for more.
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